The story of the Mid-autumn Festival and the meaning of the unique mooncake box 2020

Tết Trung Thu or Mid-autumn Festival is favored by many children in Asian countries with a variety of lanterns and a belly full of mooncakes. It is also known as “Children’s Festival” in Vietnam. The preparation for this festival is supposed to begin far in advance. Here's the story of the Mid-autumn Festival and the meaning of the unique mooncake box 2020.

Origins of Tết Trung Thu

The Mid-autumn Festival originated in China and is celebrated in many other Asian countries such as Vietnam, Japan, South Korea,... In Vietnamese folklore, a man named Cuội hung himself onto a magical banyan tree and floated up to the moon. Thus, it is said that when people look closely at the moon, they will see the shadow of Cuội sitting under the banyan tree. Thus, in every Mid-autumn Festival, children parade lanterns in the streets with the belief that this could light the way to Earth for Cuội from the moon.

Besides, the Mid-autumn Festival also celebrates a prosperous harvest. As numerous Vietnamese living in rural areas are farmers, Tết Trung Thu marks a delightful occasion when they finish their harvest and have time to spare for their loved ones.

Preparation begins

Toys are ubiquitous all over Vietnam during this Festival as Mid-autumn is an important festival for children. You can also catch sight of lion dancers practicing on the streets and people purchasing mooncakes at mooncake stalls. Almost all corners in the central district of Hanoi will be decorated with lanterns, toys and colorful masks. People also tend to prepare mooncakes as gifts for their family, partners, colleagues or employees 2 - 3 weeks before the Mid-autumn Festival takes place.

Mooncakes madness

As a Vietnamese tradition, families welcome Tết Trung Thu by placing a five-fruit tray and mooncakes on the ancestral altar. Round or square, these mooncakes are moulded with elaborate details of flowers, carp and geometric patterns.

The two most common types are bánh dẻo (soft, sticky cakes with a mochi-texture) and bánh nướng (baked cakes with a thick wheat crust). Mooncakes in Vietnam come in a seemingly infinite variety of flavours, both sweet and savoury. Feel free to buy a box of mooncakes to enjoy yourself, to share with or to give to your Vietnamese friends and hosts. They would be more than grateful to receive them as gifts and share it with you and other people.

Review the unique mooncake box 2020 by Printgo

In 2020, it was a great honour for Printgo to collaborate with a variety of brands to make some of the most unique boxes in the market. Here's the review of some mooncakes box 2020 designed and made by Printgo for VTC Mobile, Gao Coffee and Doctor Queen

1. VTC Mobile Mooncake Box

VTC Mobile’s mooncake box is made from cold carton material with the design as a luxurious yin and yang box. 

Specifically, each product in the box is manufactured with the following details:

• Box lid’s size: 24 x 34.5 x 6cm
• Cake tray’s size: 24 x 34.5 x 6cm.
• Material: C150 covered with cold carton
• Manufacturing: gluing finished products

Forming tray

This is the orange inner part that prevents cakes from getting pushed and remains consistent with the overall design.

• Dimension: 24 x 34.5 x 6cm.
• Material: Golden Metalize Art Paper

Small boxes containing cakes

• Dimensions: 9 x 9 x 5 cm
• Material: Couche 300 paper
• Manufacturing: One-sided matte lamination, glued finished product

Paper bag

• Dimension: 27 x 37 x 7.5 cm
• Material: Ivory 250 Paper
• Manufacturing: Ore piercing, golden parachute cord, gluing finished product 

The design of the 6-cake mooncake box of VTC Mobile is impressive and unique with an outstanding logo  in the middle. The printing quality is sturdy and luxurious. This is a great Mid-autumn gift from VTC mobile to customers, partners and staff in 2020.

2. Bảo Ngọc Mooncake Box

In 2020, Printgo had an honour to collaborate with Bảo Ngọc, one of the most well-known cake brands in Vietnam. The collaboration between Bảo Ngọc and Printgo was to honour Vietnamese cuisine through simple yet luxurious mooncake packaging box. The design of Bao Ngoc’s mooncake box has two main colors, which are jade and red. These are fresh, unique colors, different from any designs on the market, bringing a sense of familiarity and suitable for the preferences of most Vietnamese people.

The main textures on this box are classic-styled flowers, leaves and birds which are reminiscent of the ancient traditional symbols in Vietnamese culture. They also match the company's criteria for mooncake products - towards the old taste and memory. 

The design of the 4 small cake boxes inside synchronizes with the outside, bringing a sense of unity. Each small cake box represents a different flavor of the cake, creating a perfect overall.

 

The details of each part of Bao Ngoc's mooncake box are as follows:

Match-styled boxes:

• Dimension:  25 x 25 x x5.5 cm
• Material: Ivory 350 paper
• Manufacturing: Laminating finished products

4 small boxes containing cakes:

• Dimension: 9.5 x 9.5 x 5 cm
• Material: Ivory 350 paper

Paper bag

• Dimension: 28 x 26 x 6 cm
• Material: Ivory 350 paper

3. Syun Company Mooncake Box

Celebrating the Mid-Autumn Festival with the moon-watching festival is the cultural beauty of Asian people. Not only do the Vietnamese and Chinese honor this day, but the Japanese also have a moon-watching festival held on the full moon day of the Mid-Autumn Festival. One of the indispensable products in the Japanese Mid-autumn festival is mooncake. Japanese mooncakes are completely different from those in Vietnam and other countries. Therefore, to show this difference, it is necessary to have a unique packaging with significant Japanese characteristics.

 

This is also the reason why the representative of Syun company came to Printgo with the desire to make a set of mooncake box designs with its own mark of Japan in the most beautiful full moon season of the year.

Printgo used the typical Japanese symbol of the majestic Mount Fuji. Not the image of elegant cherry blossoms but the scenery of a mountain in the night sky shining under the moonlight will be a significant highlight.

The details of this mooncake box are as follows:

Match-styled boxes for 2 and 4 cakes

• Material: Ivory 350 Paper
• Dimension: 19.5 x 10.5 x 5.3cm
• Manufacturing: Laminating, trimming, ribbing, gluing finished products

Small boxes containing mooncakes

•  Material: Ivory Paper
• Dimension: 8.5 x 8.5 x 4.5
• Printing technology: offset printing 4 colors for 1 side
• Manufacturing: rolling, ribbing

Paper bag

• Material: Ivory 250 Paper
• Dimension: 8.5 x 8.5 x 4.5
• Printing technology: offset printing 4 colors for 1 side
• Manufacturing: rolling, ribbing

Product leaflet

 To describe specifically to customers the cake flavors as well as ingredients, Syun has printed an additional leaflet. Although it is only a small detail, it shows the care and meticulousness of the brand.

• Material: C120 Paper
• Dimension: 180 x 80mm
• Printing technology: offset printing 4 colors 1 side
• Manufacturing: matte rolling, ribbing

4. Gạo Coffee Mooncake Box

Gạo's mooncake box has a different and unique design since it is kraft-made . The cake box does not need much printing, but focuses on designing the belt around the box. 

The outer belt is in blue tone which is consistent with the identity of this coffee shop. On the belt lies an image of a moon cake stylized with typical symbols of the Mid-autumn such as moon clouds, teapots, lanterns, etc. To print the complete mooncake box for Gạo Coffee, it is necessary to print each part separately, specifically as follows:

Printing blue wrapped belts

• Dimension: 52 x 12 cm
• Material: Ivory 250 Paper
• Printing technique: a 4 - coloured side printing
• Manufacturing: Rolling finished products

Mooncake box

The yin yang mooncake box is made up of 2 parts, the cake tray and the top lid.

• Dimension: 26 x 18 x 6 cm
• Material: Kraft Paper
• Manufacturing techniques: Ribbed, finished product trimming, etc.

Forming tray

This is the inside part the box preventing cakes from moving

• Dimension: 26x18x6 cm
• Material: kraft paper

Paper bag

• Dimension: 28x20x8 cm
• Material: Kraft paper
• Offset printing 1 color 1 side

Gao Coffee made themselves a smart material selection with unique design This makes its set of mooncake boxes more impressive at a low cost. Without complicated manufacturing, but still different, gạo's mooncake boxes left their own marks in customers’ minds.

5. Doctor Queen’s mooncake box

Luxury is all about the exclusive mooncake design of Doctor Queen. The brand name and identity are all aimed at high-end luxury, thus, Doctor Queen's mooncake box can't be simple.The mooncake box design gives out the sense of luxury in every little detail. The image of cranes and red apricots - motifs often seen in royal robes (kings' robes) in the past on a gold background brings a highly noble feeling. This gives the impression that this is the most high-end gift. The brand logo is outstandingly placed in a circle, making it easy for the customers to remember.

The nobility and elegance are further highlighted by the selection of box material as well as manufacturing. Unlike normal boxes, Doctor Queen's mooncake box is made from a sturdy cold carton which can be opened from 2 lids. The company logo is embossed in gold which is more than luxurious and prominent. The details of each part are as follow:

Hard box for 4 cakes

• Material: Cold carton with 2 open lids
• Dimension: 26 x 26 x 6.5 cm
• Printing technology: offset printing 4 colors 1 side
• Manufacturing technique: Logo stamping, finished product sealing

Small boxes containing cakes

• Material: Ivory 350
• Box type: Lid opening box 
• Dimension: 10.5 x 10.5 x 5cm

Thus, with such a unique and impressive set of mooncake boxes, Doctor Queen successfully created the impression of a luxurious spa with good customer care.

This article has informed you of the story of the Mid-autumn Festival and reviewed previous mooncake box 2020 made by Printgo. Another Mid-autumn Festival is coming to town. It's time you prepared a mooncake box to give to family, customers, partners or employees. It would be a good choice to collaborate with Printgo if you also want to design and print yourself unique and impressive mooncake boxes as above. Printgo is a top printing company in Vietnam with professional services, support, advice and customer care. Please contact Printgo for further information and inquiries via:

• Hotline: 1900 633313
• Email: sale@printgo.vn
• Address: No.16, Lot 13A, 11 Street, Trung Yen Urban Area, Trung Hoa Ward, Cau Giay District, Hanoi