Product packaging - The silent Marketer!

Nowadays, we often spend too much money and effort on marketing methods and tools but forget that the new product packaging is the "silent marketer" - the most profound and direct influence on the purchasing decision of customers. According to the most recent research by SIS International, product packaging factors hold the last 10 seconds of the marketing process before customers choose products. Join Printgo to explore the power of product packaging in sales.

Branding

People often say, "Never judge a book through its cover"; in practice, however, we often tend to judge products based on their appearance. Therefore, a good product is not enough, product packaging must be beautiful, eye-catching, and easily attract customers at first sight.

Product packaging is your brand's voice, conveying your brand message completely and apparently. If someone says "Clothes does not make a man", let’s look at the brand marketing problems of big brands. It is not natural that the “big cheese” in the product business have spent tens, hundreds of billions of VND researching and building brands through product packaging. Product packaging clearly shows the nature of the brand, the motto of operation, and the messages the brand wants to convey to customers.

Increasing sales revenue

A beautiful packaging helps increase the ability of customers to choose to buy products.

Usually, the customer only takes a few seconds to make a purchase decision. When your product has to compete with many similar products in terms of type, material, price,... customers will decide to buy products with the most impressive and outstanding packaging. That's why product packaging plays the role of marketers, effective sellers for your products.

For more reference: 100+ eye-catching product packaging designs 

In particular, for the most demanding customer markets, in addition to the investment in the quality of products and services, the investment and product packaging innovation is a must-have job. A beautiful packaging helps increase the ability of customers to choose products, which means an increase in sales.

Increasing product value

Beautiful packaging brings more value to customers. Many people still mistakenly believe that the selling process ends completely after the customer chooses to buy the product. However, selling is a cyclical process, continuously discovering and upgrading products to bring customers the best quality products. In particular, product packaging is one of the factors chosen by many brands to add value to the product. A beautiful packaging shows the business's investment and refinement for the product, from which customers feel they receive more value.

Retaining customers

The American proverb says "Make new friends, but keep the old. One is silver, the other is gold.". This is also one of the golden indexes in the product business.

Did you know that the packaging of the product is beautiful and helps to improve the customer experience and at the same time increases the ability to remember the brand in the mind of the customers? Therefore, it can be said that with just an appropriate and impressive product packaging, you can both create an impression on new customers and build trust with old customers.

Things to pay attention to beautiful product packaging design:

Clear and simple simple

Product packaging needs to show correct and adequate product information inside.

The packaging is the voice of the product, of the label, so the product packaging needs to convey all information about the product, giving customers the most intuitive view of the product inside: materials, origin, ingredients, instructions for use, preservation,...

Demonstrating the spirit of the product

Product packaging must be designed in accordance with the product inside, clearly expressing the message of the brand to the customers. You should pay special attention to the color and typeface of the product packaging because these are two extremely important factors that clearly show the characteristics of the product and the unique personality of the business. If you are selling baby products, the packaging should clearly show cute, mischievous, playful colors, unique shapes to attract children.

Different

Outstanding packaging easily attracts the attention of customers. Among thousands of products of the same type, the same designs and designs on the market, if you want your product to stand out, you need a worthy product packaging design, creating a difference, attracting customers. Sometimes, it is not the sophisticated packaging that is different but the minimalist packaging that attracts customers.

It can be said that the packaging is the machine that creates the appeal, the curiosity, brings the "lightning-fast" decisions of the customers, so investment in product packaging is extremely necessary. If you are looking for a unit "try before you trust" for printing your new product "coat", do not hesitate to pick up the phone, contact Printgo today to receive super deals!

For more information, please contact Printgo immediately through: 

• Hotline: 1900.633313
• Email: sale@printgo.vn
• Address: 19th floor, HCMCC building, 249A Thuy Khue, Tay Ho, Hanoi
• Website: https://printgo.vn/