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Nội dung bài viết: [ Ẩn ]
Catalogs are a powerful tool in the marketing strategy of any brand or product. To create a professional catalog, besides impressive design, choosing the appropriate paper material is also pivotal. In this article, Printgo will introduce you to the most popular catalog printing materials for you to choose from.
Each type of printing paper has different features and uses. Contingent upon the purpose and needs of the business, there will be different types of paper available for the appropriate catalog. In Vietnam’s market today, the most popular types are Couche paper, Bristol paper, and art paper.
In addition, Couche paper is quite thick and sturdy. Another plus point is that the cost of printing Couche paper is quite cheap, which is also a way to save costs but still be effective.
In terms of the catalog’s cover, you should use quantitative paper C200 - C300 g/m, content pages use quantitative paper about C150 g/m2. For thinner catalogs, increasing the paper's weight will make your publication thicker and more beautiful. Conversely, if there are many pages, you should reduce the quantitative, which saves a huge amount of money while ensuring aesthetics.
Bristol is also one of the good options for catalog printing material. Unlike other paper materials, Bristol is quite special when there is no surface coating but instead coated with two smooth white sides. Therefore, this paper can adhere to ink very well, bringing color accuracy and sharpness for images.
Like Couche, Bristol paper has a glossy and smooth surface, suitable for many printing technologies, especially offset printing.
Bristol paper has 2 main types: smooth bristol suitable for pen and ink and lumpy bristol suitable for pencil, chalk, charcoal. The price is not too high. This is also a great option to use for your branding catalog.
This type of catalog printing material is high-end used in printing. Typically, only large businesses want to bring a sense of elegance and politeness to use this type of paper. Art paper has many types: glossy, rough, veined... along with a variety of colors and patterns that bring a strong impression in each product.
Be that as it may, if you require a high sharpness of the image, this type of paper should not be chosen. With the features of the surface, art paper doesn’t stick color as good as Couche or Bristol, images and writing will not be as precise and sharp.
Above are the shares that common paper used in catalog printing. Hopefully, through this article, it will be helpful for you to choose suitable paper materials for your catalog.
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